Wednesday, February 14, 2007

A Gift For A Stroke Victu

Kappa, go!

's it, we signed the articles. Kappa thus officially starts. It is the culmination of many months of preparation, questions, diagrams, discussions, projects, business model ... But it is the beginning of a real adventure, I tell you here as you go.
More news to follow ...

Where On The Body Can Herpes Occur?

Forum e-marketing, bulk

  • Last part of my summary of
  • first forum e-marketing
  • That's what I learned during those two days:
  • USA, only 6% of online advertising is , 8% for the United Kingdom. The tone of a blog should be engaged, otherwise the players lock.

    Make your living community of customers, affiliates, fans, whatever you want, including news-letters.
    but if you have nothing to say, shut up
    .
    Speaking of surfers who defend your brand (ambassadors), we must speak of fans, or even better: Products Evangelists. It's more class (that Buzz Lemon says) I learned that the verb napsteriser means to be ready to give first to receive then (it still has that Lemon Buzz said). Blogs are not a good source of affiliation in terms of volume (what about Zlio?).
    I discovered that the PageRank
    had a cousin: the TrustRank , which assesses the quality rather an incoming link. RSS The forum was aimed at more traditional
    E-marketers love to invent lots of acronyms, neologisms and anglicisms, but nobody knows what it means. I do not like the atmosphere "fair" in which we can not take three steps without being harpooned. In Paris it rains.


    Restaurantspurposely Mean To You

    Membership, a business that explodes

    (Continued from my review of e-marketing forum )
  • Tuesday morning, after a rude awakening and three-quarter-hour subway, I'm back. Branch Affiliation propose that the major platforms?
  • I went more out of curiosity, because the subject does not concern me directly, but I must confess that I enjoyed. Unless the terribly uncomfortable seats. Some interesting case studies ( lastminute.com
  • and
  • promovacances.com ), many questions from the audience (it exploded moreover timing). Market membership has matured a lot, with professional affiliates, affiliate programs much more numerous, and thus greater competition among vendors, technologies that allow greater flexibility. Briefly, after the conference, we want to get into the race. Except that the two previous examples have made clear they had a person dedicated full time on the management of membership, the development of an affiliate program is not the easiest, and therefore, inevitably, it's nice to go through an external provider.
  • They also recalled that the affiliate is to be venal, and most importantly for him is the EPC (Earn-Per-Click, earnings per click). Sad disillusionment over the human race (the words most uttered those two days should be margins and profits).
  • I eclipsed by the end, just to make a small turn in the stands, and I found myself on board to test the product of
  • Agendize , Which allows you to save by various means of data found on a website for reprocessing later. On the menu: send mail, export to PDF, but also by sending SMS, add to the Outlook calendar (I did not ask whether it also works on Mac). They also have a little variety in the opportunities to send the info to a friend, either by email, SMS, or instant messaging. I have not tested everything in all directions, but maybe something to dig. I could not be there on Tuesday afternoon, waiting for the train, and as the TGV East is not there yet, I had to leave too late.