Wednesday, February 14, 2007

Restaurantspurposely Mean To You

Membership, a business that explodes

(Continued from my review of e-marketing forum )
  • Tuesday morning, after a rude awakening and three-quarter-hour subway, I'm back. Branch Affiliation propose that the major platforms?
  • I went more out of curiosity, because the subject does not concern me directly, but I must confess that I enjoyed. Unless the terribly uncomfortable seats. Some interesting case studies ( lastminute.com
  • and
  • promovacances.com ), many questions from the audience (it exploded moreover timing). Market membership has matured a lot, with professional affiliates, affiliate programs much more numerous, and thus greater competition among vendors, technologies that allow greater flexibility. Briefly, after the conference, we want to get into the race. Except that the two previous examples have made clear they had a person dedicated full time on the management of membership, the development of an affiliate program is not the easiest, and therefore, inevitably, it's nice to go through an external provider.
  • They also recalled that the affiliate is to be venal, and most importantly for him is the EPC (Earn-Per-Click, earnings per click). Sad disillusionment over the human race (the words most uttered those two days should be margins and profits).
  • I eclipsed by the end, just to make a small turn in the stands, and I found myself on board to test the product of
  • Agendize , Which allows you to save by various means of data found on a website for reprocessing later. On the menu: send mail, export to PDF, but also by sending SMS, add to the Outlook calendar (I did not ask whether it also works on Mac). They also have a little variety in the opportunities to send the info to a friend, either by email, SMS, or instant messaging. I have not tested everything in all directions, but maybe something to dig. I could not be there on Tuesday afternoon, waiting for the train, and as the TGV East is not there yet, I had to leave too late.
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