first e-marketing: report
12 and February 13 was held at the Cité des Sciences 1, e-marketing forum organized by www.ebusiness.info . I was there, and here's a quick summary subjective.
First, we must set the scene. Rain, wind, cold. A delight. But we will say that this is not the fault of the organizers. Seriously, it was not very badly organized, even if the free wifi was not bad ... But let's not forget that the forum access was free. It was enough to register. And I find it rather well. Once loaded a small bag to store the kilos of handouts (in the digital age, I believe, was never used as paper), I attended the conference
Marketing Strategies: How e-mix to earn online? . First observation: the SEO has matured considerably in recent years. And especially the speech that accompanies it. Today, all agencies must think he repeated referencing when creating the site, it must be an integral part of the strategy of the website. I remember my first years in the web, when they had to explain to people why SEO was important for their site ... A lot of progress. Intuiti
presented her virtuous circle increase traffic , study the conversion rate and increase then analyze all for define new targets and increase traffic again. Special Mention for the agency Dixxit
whose speech I liked: essentially is the editorial . If your content is rich and relevant, you will win on all fronts (SEO, reputation, buzz ...). With the example of the site that takes bois.com a lot of good places on Google, " only through good editorial (PageRank 4 only). And a principle that can defend itself: do as if Google did not exist, create your site for the reader and not for engine s. If you help the user find the information easily, the engine will find it too. Finally, a speech rich, non-commercial (rather like expert advice) will help complement and legitimize your commercial speech and allow to get links more easily. By cons, Netbooster
(who had the difficult task of passing on time the drink) was not really exciting. Over a course of marketing and exploitation of customer data that real examples for the web.
followed by a lunch break which almost never happen. If you're in a hurry, forget the Hippopotamus restaurant right opposite the Science City, they took more than an hour to serve us the formula Express.
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