Jcpenney Prices For Hair Stretner

No Pinko Marketing Forum e-business forum

(Continued from my review of e-marketing forum

)

the afternoon, towards the large lecture hall (very painful for the people who measure more than five feet, because it no leg room) for a conference entitled enticing:

E-Marketing 2.0 - Viral, buzz, community, Pinko - What realities? What returns

.

It was right three times to a refresher on what blogs are, instead of the new opinion leaders, various examples of capacity the blogosphere to quickly destroy the reputation of a brand or product, how brands react to this phenomenon ... Ok, fine, it's instructive. We also learned that bloggers (especially those with many readers) do not like to be purchased (it reminds me a ticket controversy

Fred Cavazza), it must be sincere ... dint hear it I confess that I also liked some answers on how to

? So of course, own the buzz is that it must be spontaneous, it does not control, etc.. But what makes the legitimacy of buzz marketing agencies, it is to claim a minimum of expertise in the field ... In brief, a sense of unfinished business, not having learned much. Especially
Buzz Lemon
that this one, did nothing to appear as a competent agency that controls about it. Spheeris by cons, which is roughly the same thing, made me a much better impression. Their niche: identify and contact opinion leaders the blogosphere in the about yourself and then offer them to test their views on your products. Make noise. With the risk of negative opinions, but sincere. And if what you said is seems unfair, do not hesitate to answer, "
pseudonym discovered." The last intervention of the afternoon came from the company Bolero and I found them very interesting approach. And not just because the speaker was quite charming. These efforts are to identify

communities (forums, blogs, mailing lists ...)
discussing
you, listen what he said and classify it by subject, including whether it is more positive or negative. Business Intelligence on self. This allows better understanding reputation online , defuse rumors early on, adapt where necessary to fill its communication

black holes, ideal target for rumors. And even get in direct contact with these communities for a real dialogue. It is less about the logic of previous boosting something, but really in listening, conversational marketing

(dixit Bolero). For now, I see no direct interest for Kappa, but they made me a very good impression, with a very qualitative work. An agency to follow.

And in all this, not once the word Pinko. Yet I am not asleep, even after the meal, I promise! I still hesitate to attack them for false advertising. So, if someone could explain in simple words what lies behind this notion of Pinko Marketing
(which is certainly a reversal of other concepts, but hey ...), I am very grateful.