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No Pinko Marketing Forum e-business forum

(Continued from my review of e-marketing forum

)

the afternoon, towards the large lecture hall (very painful for the people who measure more than five feet, because it no leg room) for a conference entitled enticing:

E-Marketing 2.0 - Viral, buzz, community, Pinko - What realities? What returns

.

It was right three times to a refresher on what blogs are, instead of the new opinion leaders, various examples of capacity the blogosphere to quickly destroy the reputation of a brand or product, how brands react to this phenomenon ... Ok, fine, it's instructive. We also learned that bloggers (especially those with many readers) do not like to be purchased (it reminds me a ticket controversy

Fred Cavazza), it must be sincere ... dint hear it I confess that I also liked some answers on how to

? So of course, own the buzz is that it must be spontaneous, it does not control, etc.. But what makes the legitimacy of buzz marketing agencies, it is to claim a minimum of expertise in the field ... In brief, a sense of unfinished business, not having learned much. Especially
Buzz Lemon
that this one, did nothing to appear as a competent agency that controls about it. Spheeris by cons, which is roughly the same thing, made me a much better impression. Their niche: identify and contact opinion leaders the blogosphere in the about yourself and then offer them to test their views on your products. Make noise. With the risk of negative opinions, but sincere. And if what you said is seems unfair, do not hesitate to answer, "
pseudonym discovered." The last intervention of the afternoon came from the company Bolero and I found them very interesting approach. And not just because the speaker was quite charming. These efforts are to identify

communities (forums, blogs, mailing lists ...)
discussing
you, listen what he said and classify it by subject, including whether it is more positive or negative. Business Intelligence on self. This allows better understanding reputation online , defuse rumors early on, adapt where necessary to fill its communication

black holes, ideal target for rumors. And even get in direct contact with these communities for a real dialogue. It is less about the logic of previous boosting something, but really in listening, conversational marketing

(dixit Bolero). For now, I see no direct interest for Kappa, but they made me a very good impression, with a very qualitative work. An agency to follow.

And in all this, not once the word Pinko. Yet I am not asleep, even after the meal, I promise! I still hesitate to attack them for false advertising. So, if someone could explain in simple words what lies behind this notion of Pinko Marketing
(which is certainly a reversal of other concepts, but hey ...), I am very grateful.

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first e-marketing: report

12 and February 13 was held at the Cité des Sciences 1, e-marketing forum organized by www.ebusiness.info . I was there, and here's a quick summary subjective.
First, we must set the scene. Rain, wind, cold. A delight. But we will say that this is not the fault of the organizers. Seriously, it was not very badly organized, even if the free wifi was not bad ... But let's not forget that the forum access was free. It was enough to register. And I find it rather well. Once loaded a small bag to store the kilos of handouts (in the digital age, I believe, was never used as paper), I attended the conference
Marketing Strategies: How e-mix to earn online? . First observation: the SEO has matured considerably in recent years. And especially the speech that accompanies it. Today, all agencies must think he repeated referencing when creating the site, it must be an integral part of the strategy of the website. I remember my first years in the web, when they had to explain to people why SEO was important for their site ... A lot of progress. Intuiti
presented her virtuous circle increase traffic , study the conversion rate and increase then analyze all for define new targets and increase traffic again. Special Mention for the agency Dixxit
whose speech I liked: essentially is the editorial . If your content is rich and relevant, you will win on all fronts (SEO, reputation, buzz ...). With the example of the site that takes bois.com a lot of good places on Google, " only through good editorial (PageRank 4 only). And a principle that can defend itself: do as if Google did not exist, create your site for the reader and not for engine s. If you help the user find the information easily, the engine will find it too. Finally, a speech rich, non-commercial (rather like expert advice) will help complement and legitimize your commercial speech and allow to get links more easily. By cons, Netbooster
(who had the difficult task of passing on time the drink) was not really exciting. Over a course of marketing and exploitation of customer data that real examples for the web.
followed by a lunch break which almost never happen. If you're in a hurry, forget the Hippopotamus restaurant right opposite the Science City, they took more than an hour to serve us the formula Express.

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MP3 files without DRM

Well, I do not recall or comment once again what Steve Jobs said recently on MP3 and the DRM. Or at least not directly. I just have a look on Google News, and three titles have caught my attention, all on the same theme.

EMI could sell some online MP3 tracks without lock

- The World
First information, which is to be welcomed elsewhere. Second
title: EMI would get rid of DRM in its MP3 - PC
Impact Already, it seems that this is just certain securities as indicated Le Monde. And finally, the third title is even more direct: All EMI catalog without DRM
soon - Generation NT Obviously the third is more direct, but from the same information, was rather different approaches. Well, I just wanted to share with you this little story.