Networking
The art of filling his net
What an incredible business that the "networking"! Essential in these times of markets not wishing to be taken (e) or for an apple or a pear, we need to find a label that can flatter the eye, attracting not lag the barge, make him want to taste more ... In other words, we put in the basket, ie we take in its network. Do not get me wrong (although sometimes one wonders still!), There is no question that business "honest" in this story, the serious, the framed, business, employment. No need in principle to sell his soul or to risk his body.
"Networking" is to build a network of contacts relevant to the deployment exponential mostly on canvas but also anywhere where you can meet people might make the connection between you and new relations (table neighbors, through family, sports club, communities of interest, anything that is smaller than the entire planet). Basically, the idea is great and very simple. In practice, the exercise application of good qualities of communication : A good dose of confidence, a quasi political repeating the same message, a minimum of computer literacy and a sweet / salty for human adventure.
We will neither hands nor empty socket head on a LAN, whether virtual or real. All "networker" competent and motivated to achieve its objective (to present its activities, projects, products, CV, career management, prospecting, capturing trends ...) is capable under any circumstances to speak for itself and its dynamics.
This is part of the so-called "personal branding" (very smart) that is "self marketing" (very shock) the creation, control and promotion of his personal image. Halfway between the exercise and the biographical data sheet (Ouch!) Is a pragmatic approach to contemporary réatité market and employment. There is no question of leaving aside our emotions, but rather to get in shape by our choice (the words, behaviors, experiences, community sites chosen ...).
What you should remember: this is not to sell but to share what we propose, under what conditions and within what limits. Learn about itself for a chance to be heard by one who seeks us (Yes! There is always someone looking for what we offer) in the middle of millions of voices that make communication and inaudible. Stand out.
equipment super networker
- An idea and a clear formulation of what he proposes;
-reasoned and an updated presentation on social networks (rather Viadéo for France, LinkedIn rather for the international ...)
- a picture (although not mandatory, we remain sensitive to human faces);
- a blog (this gives the "body" of the movement, a key more personal in the intimate without pay)
- a site (to convey institutional information)
- a "flash presentation" that is a "discourse on self / products" (type 3 minutes to convince);
- a business card (for the email address and telephone);
- openness and dynamism (that means even in writing);
- faith and respect in and for what one is and what we do.
Nathalie Martinez-Vogelsinger
NB: for a critical approach on the network, read "The fate of the rhizome" in "Foucault, Derrida, Deleuze - Thoughts rebels," Human Sciences May-June 2005
Photo: Botanical Garden of Lisbon - November 2009
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